Western Romania is a multicultural region where the traditions and customs of local communities are kept alive by its residents—Romanians, Hungarians, Serbs, Swabians, and Bulgarians. “Be One of Us” is a comprehensive program through which the company takes responsible action to support, in the long term, the traditions and rich local culture of the Banat region, where multiculturalism and harmonious living—regardless of ethnicity—are valued as shared principles.
Over time, the “Be One of Us” program has become an active part of the local communities in which it operates, supporting local initiatives whenever the opportunity arises by helping preserve a wide range of local customs and unique festivals tied to the traditional rural calendar. No matter the season, we support cultural events taking place in villages and towns across the region.