The education of the younger generation, environmental protection, and raising awareness about the importance of maintaining a clean environment are priorities of Smithfield Romania’s social responsibility strategy. The “Adopt a River” program was created to provide environmental education and to promote awareness of the importance of preserving a clean natural environment.
Each year, Comtim Romania volunteers return to the Igriș-Sânpetru community to fulfill their promise to “adopt,” care for, and clean the protected area of Lunca Mureșului — located in western Romania and part of the “European Destinations of Excellence” (www.luncamuresului.ro).